Insights to evolve (not revolutionize) your group in the digital era

A company is often like a large ship. Don’t try to make it move as fast as a fighter jet; it might break. Take some time to plan your digital strategy up front and initiate a positive and progressive transformation. It may take some time, but it will be worth it. First, think about your audience. Are they looking online for the type of products and services your company offers? Are they, or could they be buying these products and services online? And who influences them in their online choices? Read more…