A definition of the term "Teamwork" that describes the successful relationship between a client and its marketing agency

5 rules for a successful client and marketing agency partnership

Posted onAuthorIDEASSIMA

The relationship between a client and its marketing agency is not always smooth sailing. We are often asked about the secret to a successful partnership. In our 20 years of experience, both on the client’s side and the agency’s side, we’ve learned 5 golden rules for a successful partnership. Why is that critical? Because in most cases, successful partnerships lead to successful projects that have significant impact on the client’s business. 1. Clearly share business goals across all teams, client and agency-side. How do you measure your business? What is Read more…

A man reading content on his smart phone with a computer next to him

Having content is not enough… your company needs great content

Posted onAuthorIDEASSIMA

Your business may not be a media company, but being on the Internet effectively turns it into a newspaper, TV or radio. The Internet is all about “publishing” and in order to succeed, you need to adapt and become a content producer. Content is critical to your business. Great content will convince your audience of the value and benefits of your products and services, maintain your engagement with them over time, and support your business. All companies have content, but how many deliver great content? Do you? You yourself may Read more…

A definition of the term "digital strategy"

Is your digital strategy really supporting your business?

Posted onAuthorIDEASSIMA

Digital transformation is at the heart of business’s strategic priorities. Whether it’s because companies fear to be uberized or whether it’s a desire to enjoy the fruits of the ongoing paradigm shift, the impulse for change is now well established. That being said, companies must ask the right questions before committing significant resources and budgets to their digital transformations. What are the business goals of your digital strategy? Clearly define the objectives of your digital strategy – visibility and awareness, revenue growth, loyalty, etc. – and establish priorities. If you’re Read more…

A set of digital devices - smart watch, smart phone, and computer

Insights to evolve (not revolutionize) your group in the digital era

Posted onAuthorIDEASSIMA

A company is often like a large ship. Don’t try to make it move as fast as a fighter jet; it might break. Take some time to plan your digital strategy up front and initiate a positive and progressive transformation. It may take some time, but it will be worth it. First, think about your audience. Are they looking online for the type of products and services your company offers? Are they, or could they be buying these products and services online? And who influences them in their online choices? Read more…