A marketing automation platform is a powerful solution to automate fundamental components of your digital activity. Still, it’s not a “magical” tool. It’s up to you to define the intelligence that will be built into the platform. Here are some essential features to look for when selecting a marketing automation platform. Does it offer key capabilities for supporting your business needs? How fast and easy is it to implement? How much effort is needed to integrate it with your existing databases, systems, and processes? Does it offer some customization options Read more…