The relationship between a client and its marketing agency is not always smooth sailing. We are often asked about the secret to a successful partnership. In our 20 years of experience, both on the client’s side and the agency’s side, we’ve learned 5 golden rules for a successful partnership. Why is that critical? Because in most cases, successful partnerships lead to successful projects that have significant impact on the client’s business. 1. Clearly share business goals across all teams, client and agency-side. How do you measure your business? What is Read more…