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Woman making a purchase online

Keys to a great web experience: simplicity, content & interactivity

Posted onAuthorIDEASSIMA

What do Apple and Amazon websites have in common? They are innovative – yet simple. They feature enormous volumes of content – yet easily guide you to what’s actually relevant. They allow users to interact in different ways – yet only focus on functionalities that add value to users. What these successful sites prove is that in most cases “less – and better – is more”. And yet there are still so many company websites with too many pages and too much content. Ensure your website provides a simple, intuitive Read more…

A ball representing the world and illustrating web centralization vs. localization

Web centralization vs. localization – where to place the cursor

Posted onAuthorIDEASSIMA

Most international companies face the same dilemma: should we set up and manage our online presence centrally? Or should we let our local teams take responsibility? The answer is probably somewhere in the middle. It makes a lot of sense to design your end-to-end online user experience centrally, including navigation, information structure, page design, etc. Setting up centrally, then deploying locally certainly drives savings vs. starting from scratch in each country. Another great benefit is ensuring a consistent brand experience across countries. The next logical question then is, what is Read more…

A tablet featuring a web performance graphic

“Web performance is an IT issue” … actually, it’s a business issue

Posted onAuthorIDEASSIMA

Digital technologies have come far since the 90s. You’ll rarely have trouble finding technical people who can implement the services that your business and marketing teams want to provide for your audience. Of course, some things still can’t be achieved – or only at a very high cost – but it’s uncommon. Focus on your business, what you need to measure and what KPIs are essential. The technology will follow. The million-dollar question about web performance is not which technology you use to measure it but what you measure, i.e. Read more…

A team working together on the digital transformation of their company

Digital transformation… are you on the right track?

Posted onAuthorIDEASSIMA

Nowadays, most companies are leveraging the power of new technologies. They are adapting the way they engage with their audiences and, in some cases, are developing products and services specifically for online use. Still, some companies are pushing the “pause” button, wondering whether or not they’re on the right path. Is your digital transformation on the right path? Important questions to help with your assessment. Did you define clear business goals for your digital activities? Have you shared business goals across your company, in particular with your digital team? Are Read more…

A woman navigating online on her tablet

5 keys to a strong online experience with your brand

Posted onAuthorIDEASSIMA

Customers are encountering an ever-increasing number of brands, communication supports and communication messages wherever they turn. So more than ever, your company must make it easy for customers to find you, engage with you and do business with you. A unified and consolidated online brand experience is a must-have. Follow these 5 steps to ensure a unified online customer experience. 1) Understand your current situation. You need to have a holistic view of your company’s digital presence across your websites, mobile applications, social media pages, etc. 2) Provide a simple Read more…

Metallic balls floating in the air, representing the proliferation of microsites in a company

Don’t let microsites get out of control

Posted onAuthorIDEASSIMA

You probably hear many justifications for creating microsites: “I want to have a website that I can fully control.” “If I send my audience to the master company website, they may go somewhere else on the website, and they get away from the product lines I’m in charge of.” “The experience, design, and page templates of the master website don’t meet my needs.” “It’s easier and faster to create a new website than to get content published on the master company website.” “Leads from my area of the master website Read more…