A data-driven approach drives business – and reduces marketing costs

A “data-driven approach” is not just another buzz word, It’s a solid approach to getting the most out of your marketing investment – and optimizing its impact on your business. Learn these 5 guiding principles of a successful data-driven approach. 1) Understand your customers and their needs If you want to make your customers happy, you need to know them and their needs. The more data you collect about them, the better. But if your customer base is large, having individual profiles may be tough to manage. In that case Read more…

Top 25 website KPIs your company should be monitoring

Today’s web tracking solutions track a very large number of key performance indicators (KPIs). They help companies like yours understand the people visiting your websites, the way they consume your content and how they drive business for your company. However, many companies spend so much time creating web reporting across all these indicators, that they end up without the resources or time to analyze their findings and turn them into actionable insights to use to optimize their digital presence. If this is your company’s situation, the good news is that Read more…

“Web performance is an IT issue” … actually, it’s a business issue

Digital technologies have come far since the 90s. You’ll rarely have trouble finding technical people who can implement the services that your business and marketing teams want to provide for your audience. Of course, some things still can’t be achieved – or only at a very high cost – but it’s uncommon. Focus on your business, what you need to measure and what KPIs are essential. The technology will follow. The million-dollar question about web performance is not which technology you use to measure it but what you measure, i.e. Read more…

Digital transformation… are you on the right track?

Nowadays, most companies are leveraging the power of new technologies. They are adapting the way they engage with their audiences and, in some cases, are developing products and services specifically for online use. Still, some companies are pushing the “pause” button, wondering whether or not they’re on the right path. Is your digital transformation on the right path? Important questions to help with your assessment. Did you define clear business goals for your digital activities? Have you shared business goals across your company, in particular with your digital team? Are Read more…