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Content elements coming out of a computer screen

In the digital era, run your business like a media company

Posted onAuthorIDEASSIMA

Initiating a digital transformation of your company means extending your relationship with your clients to the online realm, maybe even developing new products and services only available online. Essential to a successful transformation is ensuring that your internal organization supports your evolution. By increasing your involvement in the online world, your company will create an “always-on” presence across digital channels – essentially turning your company into a communications medium. Consequently, you must produce content. Though that may not be your core strength, without fresh, quality content, your online presence may Read more…

Key qualities of a strong project manager who is key to success projects - creative, effective, innovative, and communicative

A successful project starts with a good Project Manager

Posted onAuthorIDEASSIMA

It’s not unusual to hear of companies that started with a brilliant idea – but faced challenges turning that idea into reality. Whether what was delivered didn’t match expectations, or the project launch was delayed by months or even years, or the cost for implementing the project was much higher than estimated, the result is the same – loss of efficiency, loss of budget and loss of business. A key factor in successful projects is an experienced project manager who provides end-to-end management of the entire project, including the budget Read more…

Hand written note with "Thank you" to clients

Amazing clients make it all worthwhile

Posted onAuthorIDEASSIMA

We are often asked what we like about our job, and one thing at the top of the list is “working with our clients”. As a digital agency, we get to work with a wide range of companies with their own markets, products, organizations, strengths and challenges. We are genuinely excited to partner with them, embrace their business goals, collaborate on innovative projects, and celebrate their successes together! We feel extremely lucky to have worked – and continue to work – with amazing clients. These are talented professionals who are Read more…

Team working with a data-driven approach

A data-driven approach drives business – and reduces marketing costs

Posted onAuthorIDEASSIMA

A “data-driven approach” is not just another buzz word, it’s a solid approach to getting the most out of your marketing investment – and optimizing its impact on your business. Learn these 5 guiding principles of a successful data-driven approach. 1) Understand your customers and their needs If you want to make your customers happy, you need to know them and their needs. The more data you collect about them, the better. But if your customer base is large, having individual profiles may be tough to manage. In that case Read more…

A ball representing the world and illustrating web centralization vs. localization

Web centralization vs. localization – where to place the cursor

Posted onAuthorIDEASSIMA

Most international companies face the same dilemma: should we set up and manage our online presence centrally? Or should we let our local teams take responsibility? The answer is probably somewhere in the middle. It makes a lot of sense to design your end-to-end online user experience centrally, including navigation, information structure, page design, etc. Setting up centrally, then deploying locally certainly drives savings vs. starting from scratch in each country. Another great benefit is ensuring a consistent brand experience across countries. The next logical question then is, what is Read more…

A team working together on the digital transformation of their company

Digital transformation… are you on the right track?

Posted onAuthorIDEASSIMA

Nowadays, most companies are leveraging the power of new technologies. They are adapting the way they engage with their audiences and, in some cases, are developing products and services specifically for online use. Still, some companies are pushing the “pause” button, wondering whether or not they’re on the right path. Is your digital transformation on the right path? Important questions to help with your assessment. Did you define clear business goals for your digital activities? Have you shared business goals across your company, in particular with your digital team? Are Read more…

Business teams working together

Grow your business – turn Marketing and Sales into best friends!

Posted onAuthorIDEASSIMA

Sales and marketing teams don’t often mingle. Yet close cooperation between these two disciplines is essential to your business. Marketing is there to help the company – and by extension, the sales force – to sell more effectively. And your sales force needs marketing projects to be more effective. Here are some approaches that Marketing and Sales can take to become allies. Get to know each other To collaborate successfully, it’s essential to know each other better. Your marketing department should have a deep understanding of the sales process, while Read more…

Hand written note "Take action, make things happen!" illustrating what it takes to get a late project back on track

Need to get a project back on track? Take the right steps

Posted onAuthorIDEASSIMA

So often we’ve heard of projects that are late, yet the project development teams report the status as “green”. Whether it’s because some teams hope that “positive thinking” will somehow magically get the project back on track. Or they’re afraid of project escalation. Or because turning the project status to orange will require that they identify the root causes of the delay and find answers they may not have. Whatever the reason, ignoring the issue is never the right solution. Long-term and innovative projects in particular are bound to face Read more…

Metallic balls floating in the air, representing the proliferation of microsites in a company

Don’t let microsites get out of control

Posted onAuthorIDEASSIMA

You probably hear many justifications for creating microsites: “I want to have a website that I can fully control.” “If I send my audience to the master company website, they may go somewhere else on the website, and they get away from the product lines I’m in charge of.” “The experience, design, and page templates of the master website don’t meet my needs.” “It’s easier and faster to create a new website than to get content published on the master company website.” “Leads from my area of the master website Read more…

A jar full of coins with a label "Save" illustrating that teams may not always need more money and resources

“We need more money and resources” … no, you probably don’t

Posted onAuthorIDEASSIMA

Sometimes company teams feel that they’re overloaded with project execution, new project set-ups, meetings and administrative tasks. Do they necessarily need bigger budgets and more resources? There are other solutions… Closer collaboration between teams It’s not unusual to see several teams working in parallel on similar projects. It could be due to lack of visibility over projects led by other teams, or because the project developed by one team doesn’t fully meet the needs of the other team, or even because a team wants to keep the pride of launching Read more…

A definition of the term "Teamwork" that describes the successful relationship between a client and its marketing agency

5 rules for a successful client and marketing agency partnership

Posted onAuthorIDEASSIMA

The relationship between a client and its marketing agency is not always smooth sailing. We are often asked about the secret to a successful partnership. In our 20 years of experience, both on the client’s side and the agency’s side, we’ve learned 5 golden rules for a successful partnership. Why is that critical? Because in most cases, successful partnerships lead to successful projects that have significant impact on the client’s business. 1. Clearly share business goals across all teams, client and agency-side. How do you measure your business? What is Read more…

A man reading content on his smart phone with a computer next to him

Having content is not enough… your company needs great content

Posted onAuthorIDEASSIMA

Your business may not be a media company, but being on the Internet effectively turns it into a newspaper, TV or radio. The Internet is all about “publishing” and in order to succeed, you need to adapt and become a content producer. Content is critical to your business. Great content will convince your audience of the value and benefits of your products and services, maintain your engagement with them over time, and support your business. All companies have content, but how many deliver great content? Do you? You yourself may Read more…