A company is often like a large ship. Don’t try to make it move as fast as a fighter jet; it might break. Take some time to plan your digital strategy up front and initiate a positive and progressive transformation. It may take some time, but it will be worth it.
- First, think about your audience. Are they looking online for the type of products and services your company offers? Are they, or could they be buying these products and services online? And who influences them in their online choices?
- Evaluate if there are opportunities for your company to develop new products and services specifically for the web. What have your competitors accomplished? What did they miss? Learn from them and imagine a better offer.
- Have a clear vision of the user’s end-to-end buying process, whether it happens entirely online or is a combination of online and offline actions. And get a clear understanding of where your audience is positioned across the different buying cycle stages (prospect, lead, qualified lead, customer, loyal customer). For best results, ensure business and marketing work together.
- Evaluate if your organization needs to hire experts to support your digital strategy and operationalize it. Choose wisely. And be prepared to support these people. The CEO’s commitment is essential to the Chief Digital Officer’s success.
- Define your digital strategy to your teams so they can fully embrace the change and take an active role in it. It’s important that they understand the vision and the way the digital strategy will impact the products and services and even the organization of your company.
- Offer training to your teams to ensure they are fully up-to-speed on your digital strategy and feel comfortable with the products and services you sell online.
- Turn your employees into online evangelists. Identify key topics about your company and market that they can share. Provide them with training and guidance on how to become advocates and engage with your audience online, including how to address not-so-positive feedback if it arises.
About IDEASSIMA
Take the energy of Paris and New York and mix it with the strength of Corsican roots. Add the international experience of minds that are wide open to innovation and you have IDEASSIMA, an agency with a different way of partnering with clients. We’re a digital communications agency with rich expertise in innovative digital projects, high quality video productions and customer data analysis. Contact us at contact@ideassima.fr – and follow us on Instagram (@ideassima), LinkedIn, Facebook, Twitter (@ideassima).